The True Meaning of “Programmatic”
AUTOMATION.. Right?... (more)
Over the six months, I’ve made a real effort to ramp up my reading of advertising industry publications and newsletters. Ad Exchanger, AdAge, ExchangeWire, AdWeek, Imedia etc. After going through dozens of shortlisted articles about viewability, cross channel attribution, programmatic media buyi... (more) Ever since I switched my last job to join a Start up (DeltaX Platform), people (family, friends, colleagues ) have been asking me this one question: WHY?
Why leave a settled job (which, btw was Awesome from a learning, networking and work perspective) ? Why, at a time when you should be working ... (more)